I chose Elldar's Travels for my fictional travel company. The qualities that I thought were important were simplicity and correct color and text use. My logo consists of the letters E and T fused together. There is a jet stream connecting the letter T to the rocket. I used the color blue because it is protective and non-invasive. I used a simple text because simplicity is key in a great logo. The text tool and the shape tool were specifically helpful to me. i used the text tool to create the fusion between the E and the T. I used the shape tool to create ellipses around the lettering to resemble a jet stream. I would add more detail to the rocket and add a texture to the text.
I chose the logo for BP (beyond petroleum). The logo almost always keeps the green color and badge-like shape. This badge shape creates a feeling of trust between the customer and company. Originally, the logo was displaying what the company is selling, Motor Spirit. The logo had turned from black and white to an english flag. It then turned to a green and yellow badge like shape. Then to its current form a green and yellow explosion like shape. I would change nothing because it totally supports what it sells by its name BP (beyond petroleum).
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AuthorLanden Greene Archives
May 2015
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